Marketing 101
Explore diverse content on the fundamentals of our craft.
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Pet Marketing
How can marketers effectively use pets in ads, as well as connect with pet owners?
Market Research and Insights Trends and Best Practices
How are marketers handling market research at their companies?
Heritage & Legacy Brands
My brand has a long history in the market. How can I showcase this?
Marketing to Rural Communities/Agricultural Marketing
How can my brand reach rural populations, or those with agricultural focuses?
Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
Creating Household Gender Equality Through a Fake Product Launch in India
Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
Adobe and Demandlab: The Keys to Managing Campaign Operations at the Enterprise Scale
A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.
A First Look at Generation Alpha: Building Foundations for Lasting Relationships
During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.
Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers
In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.
Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
How SMB Firms Are Transforming SEO with AI
The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
How to Keep Phone Contact Compliant with Consent
Law firm Troutman Amin breaks down how to maintain compliance with the rules that govern marketers’ contact with consumers on their landlines and cellphones and how to respond when consent for such contact is revoked.
Broadcasters’ Share of Ad Voice, by the Numbers
Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
Brand Safety/Online Hate Quick Win Package
ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
Content Marketing Editorial Calendar 2025
Use this calendar template to keep track of your content marketing and distribution efforts.
Content Marketing Playbook
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
Cracking the Innovation Code, with Tony Ulwick of Strategyn
Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.
Dr. Bronner’s: A Purpose Brand Like No Other
Gero Leson, VP of special operations at Dr. Bronner's, is a pioneer in the movement to socially just and environmentally responsible supply chains. He joined Ken Beaulieu, host of the Beyond Profit Podcast, to discuss the company once described as a for-profit with the DNA of a nonprofit.
Why Meaning Matters
In this episode of Beyond Profit, host Ken Beaulieu talks with Ujwal Arkalgud, about why brands should understand the language they use in storytelling, the role meaning plays in driving brand purpose, two trends we should keep an eye on, and more.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
10 Tips for Great Creative Briefs
Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
A Five-Step Mobile Marketing Decision Tree
ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.