Search Marketing Knowledge Center

How to Convince Your C-Suite to Go Big on Marketing Risks

Soundbites December 16, 2024

Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.

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Five Tips for Creating Compelling Stories with Data Visualization

POVs November 27, 2024

These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.

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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025

Webinar Rewinds November 21, 2024

In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.

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30 Holiday Email Tips in 30 Minutes — Your Last-Minute Quick Wins for 2024 into 2025

Webinar Rewinds October 30, 2024

In this webinar, the ANA Email Excellence Center provided tips and ideas for elevating holiday season emails. This panel of experts laid out 30 ideas on creative, production, testing, design, reporting, segmentation, and more to use this year and beyond.

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How One Word Can Improve a Brand

Conference Session Videos October 25, 2024

In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok

Webinar Rewinds October 24, 2024

Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.

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Defining the Future of Marketing with AI

Conference Session Videos October 24, 2024

In this video, Google's Sarah Kennedy shared the steps marketers can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond.

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Building Blocks of Responsible AI

Conference Session Videos October 24, 2024

In this video, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.

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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success

Conference Session Videos October 24, 2024

In this video, Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.

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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency

Webinar Rewinds October 23, 2024

In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.

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Building a Customer-Centric Organization

Conference Session Videos October 23, 2024

In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

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Finding Inspiration for Growth in the Everyday

Conference Session Videos October 23, 2024

In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.

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Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year

Webinar Rewinds October 2, 2024

The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels.

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Five Ways You Can Innovate on a Shoestring Budget

POVs September 30, 2024

Marketing Futures podcast host Mike Berberich shares how real, meaningful innovation can be achieved, even if your organization’s purse strings are very tight.

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Improving Outcomes: How Clean Rooms Are Reshaping Customer Data Control

Webinar Rewinds September 26, 2024

In 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy. In this session, explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.

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Cross-Media Measurement Initiative Reaches New Milestones

Conference Session Videos September 17, 2024

In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

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What Are the Biggest Relationship Marketing Measurement Challenges?

Podcast Clips September 13, 2024

Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.

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What’s the Secret to Finding Your Purpose in the Workplace?

Podcast Clips September 12, 2024

Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.

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Boost Seasonal Success with Full Funnel Marketing Strategies

Webinar Rewinds September 12, 2024

In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.

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What’s the Secret to Cultural Authenticity for Brands?

Podcast Clips September 4, 2024

Often when brands try to lean into culture, the effort can feel more like appropriation than an authentic activation. How can this be avoided? JuHee Kim, president of MuteSix, offered her thoughts on the Champions of Growth podcast.

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