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Search returned: 3549 document(s).
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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Market Research Playbook
Playbooks January 1, 2025Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report, and presentation.
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Account Scoring Template
Tools January 1, 2025An analysis tool to evaluate corporate accounts based on 6 key criteria.
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Advertisement Evaluation Matrix
Tools January 1, 2025A matrix to evaluate the effectiveness of advertising concepts.
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Balanced Scorecard Strategy Map
Tools January 1, 2025Use this to communicate strategic objectives, metrics, targets, and initiatives.
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Bid or No Bid Assessment
Tools January 1, 2025A tool for determining if you should bid on a business opportunity.
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Brand Assessment Tool
Tools January 1, 2025A self-assessment to evaluate your organization from a Branding perspective.
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Break Even Analysis
Tools January 1, 2025A calculator to input cost & sales variables and determines break even point and profitability.
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Business Case Template
Tools January 1, 2025Use this template for any corporate investment and as a formal management communication document.
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Business Strategy Metrics Dashboard
Tools January 1, 2025Use this template to capture and report on key metrics from your business strategy plan.
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Buyer Persona Template
Tools January 1, 2025Use this template to create buyer personas for the key buyers that you intend to target.
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Buying Process Stage Template
Tools January 1, 2025A template to document "buying stages" for each of your buyer personas.
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Campaign Impression Calculator
Tools January 1, 2025Use this tool to determine your cost per impression across various communications channels.
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Case Analysis Research Report
Tools January 1, 2025Use this template to record case details, observations, insights and interpretation of the analysis.
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Content Mapping Template
Tools January 1, 2025Use this template to create a visual representation of your content marketing plan.
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Content Marketing Assessment
Tools January 1, 2025Use this tool to evaluate your organization.
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Content Marketing Assets Database
Tools January 1, 2025Use this template to manage & audit your content marketing assets.
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