Search Marketing Knowledge Center

Four Steps to Managing Programmatic Media Buys

Training Takeaways January 2, 2025

Erin Yasgar identifies the four steps involved in managing a programmatic media buy.

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A Five-Step Mobile Marketing Decision Tree

Training Takeaways January 2, 2025

ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.

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A Taxonomy of Social Media Users

Training Takeaways January 2, 2025

Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.

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Best Practices for Marketing on Facebook, Instagram, and TikTok

Training Takeaways January 2, 2025

Learn some of the key approaches for leveraging each of these social media platforms.

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Experiential Marketing 101: Basic Best Practices

Training Takeaways January 2, 2025

ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.

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The Four Types of Marketplaces Available for Programmatic Media Buys

Training Takeaways January 2, 2025

Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.

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Programmatic Media 101: Establishing Targeting Strategies

Training Takeaways January 2, 2025

Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.

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Four Tips for Finding Your Most Valuable Direct Mail Audience

Training Takeaways January 2, 2025

To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.

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Three Advantages of Direct Mail Retargeting Technology

Training Takeaways January 2, 2025

Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

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