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  • The Four Cs of Effective Messaging in Content Marketing

    Training Takeaways   January 2, 2025  

    ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.

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  • Six Questions to Guide Content Marketing Analytics

    Training Takeaways   January 2, 2025  

    ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”

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  • Content Marketing 101: Mapping Content to the Buyer Journey

    Training Takeaways   January 2, 2025  

    ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.

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  • The Six Cs of Integrated Marketing

    Training Takeaways   January 2, 2025  

    Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.

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  • Defining Your Marketing Promise in Three Steps

    Training Takeaways   January 2, 2025  

    Articulate your marketing promise with a simple three-step process.

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  • The 4 Ps? Try the 4 Es to Excel at Integrated Marketing

    Training Takeaways   January 2, 2025  

    Learn four principles critical to guiding your integrated marketing efforts.

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  • A Three-Step Process for Generating Innovative Business Ideas

    Training Takeaways   January 2, 2025  

    If you’re trying to develop new ways of approaching a business problem, consider the “judo flip” method for generating fresh ideas.

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  • Five Tips for Brand Builders

    Training Takeaways   January 2, 2025  

    The ANA offers five tips for building a brand and a brand experience drawn from its on-demand training course, “The Art and Science of Brand Building.”

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  • Customer Experience 101: How to Measure It

    Training Takeaways   January 2, 2025  

    Learn the four interrelated approaches that need to be adopted to effectively measure customer experience to guide improvements.

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  • Responsible Marketing: Getting It Wrong the Right Way

    Leading Edge   January 2, 2025  

    For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.

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  • How to Write Successful Creative Briefs

    ASK Answers   January 2, 2025  

    What makes for a great creative brief, and how do I write one?

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  • Content Marketing Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.

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  • Lead Generation Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

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  • Product Development Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy and plan.

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  • Product Marketing Plan Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 23 premium tools and templates to create a comprehensive product marketing plan.

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  • Webinar Program Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.

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  • Account Scoring Template

    Tools   January 1, 2025  

    An analysis tool to evaluate corporate accounts based on 6 key criteria.

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  • Brand Assessment Tool

    Tools   January 1, 2025  

    A self-assessment to evaluate your organization from a Branding perspective.

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  • Brand Strategy Scorecard

    Tools   January 1, 2025  

    A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.

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  • Buyer Persona Template

    Tools   January 1, 2025  

    Use this template to create buyer personas for the key buyers that you intend to target.

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