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Search returned: 22 document(s).
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Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Smarties Awards September 30, 2024Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
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Throat Lozenge Brand Uses Memorable Subway Performance for Brand Awareness
Smarties Awards September 30, 2024The throat lozenge brand Valda utilized its limited budget for a memorable subway performance which drove brand awareness and sales in Canada.
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Creating Household Gender Equality Through a Fake Product Launch in India
Smarties Awards September 30, 2024Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
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Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Smarties Awards September 30, 2024Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
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The 7-Eleven X Pac-Man Collaboration
In-House Excellence Awards May 16, 20247-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.
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A Brand Revamp for Schwab
In-House Excellence Awards May 16, 2024Learn how Schwab earned quick “street cred” among traders and proved that they were committed to providing the same — or better — technology, innovation, support, and education that they’d come to rely on from Ameritrade.
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Lenovo Partnered with Queen Latifah to Help SMBs
REGGIE Awards April 17, 2024In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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How This Company Created a PTO Day
REGGIE Awards April 17, 2024The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.
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Jimmy Dean and Walmart’s Breakfast Collab
REGGIE Awards April 17, 2024Jimmy Dean sought to mitigate decline, maintaining steady sales throughout program activation phases to bolster Walmart's market share. Therefore, the brand had to identify who its breakfast eaters were and what was required to bring them back and keep them eating protein breakfast at Walmart.
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McDonald’s Creates an Immersive Diwali Celebration for the Asian Indian Community
Multicultural Excellence Awards November 13, 2023McDonald’s collaborated with designer Megha Rao to create an immersive Diwali celebration that reinforced the brand’s commitment to the Asian Indian community.
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Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
In-House Excellence Awards August 12, 2023Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
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How CVS Helped Its Internal Teams
In-House Excellence Awards August 12, 2023Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.
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Mailchimp’s Successful Out of Home Campaign
In-House Excellence Awards August 12, 2023Activating in Boston across OOH projections, taxi tops, free taxi rides for conference-goers, and a special web landing destination, Mailchimp surgically showed up in competitors' backyards to capture advanced marketers' attention that Mailchimp is the No.1 email marketing platform.
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Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan
In-House Excellence Awards August 12, 2023Pepsi invited fans to give Santa’s milk and cookies an upgrade with a twist: “Pilk” (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.
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Leave No One Out This Holiday
In-House Excellence Awards August 12, 2023In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.
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The Iconic Summer Mashup 2.0
REGGIE Awards May 14, 2023Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.
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How This Hotel Marketed to Travelers on a Budget
REGGIE Awards May 14, 2023For those who’ve experienced the magic of skiing in the winter, there’s nothing quite like it. But most Americans have been priced off the slopes, making skiing out of reach for many. Motel 6, a brand that believes everyone has the right to travel, made costly ski trips more accessible.
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The Fresh Market Launches the Ultimate Loyalty Experience
REGGIE Awards May 14, 2023The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.
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The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success
B2 Awards July 9, 2022With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.
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