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Seven Tips for Giving Agencies Feedback
Training Takeaways January 2, 2025
Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2025
Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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Eight Elements of a Successful Agency Brief
Training Takeaways January 2, 2025
Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.
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Agency Search and Selection: Tools, Templates, and Best Practices
ASK Answers January 2, 2025
ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”
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How to Write Successful Creative Briefs
ASK Answers January 2, 2025
What makes for a great creative brief, and how do I write one?
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Public Relations Plan Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.
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Agency Management Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.
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Ad Agency Agreement Template
Tools January 1, 2025
A template for documenting the terms and conditions of your agreement with an ad agency.
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Ad Agency RFI Template
Tools January 1, 2025
A template to quickly develop Request for Information (RFI) for Ad Agency Selection.
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Agency Performance Review
Tools January 1, 2025
Use this performance review to evaluate the efforts of the agencies you work with closely.
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Advertising Agency RFP Template
Tools January 1, 2025
You need to create a tool for selecting ad agencies regarding specific projects designed by your company.
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Agency Selection Tool
Tools January 1, 2025
You need to learn more about potential advertising agencies before interviewing them.
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Consultant Evaluation Matrix
Tools January 1, 2025
We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.
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Content Quality Checklist
Tools January 1, 2025
A checklist template to ensure that you are consistently publishing high quality content.
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Creative Brief Template
Tools January 1, 2025
A template to communicate with your agency the strategic direction for creative development.
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Creative Strategy Survey Tool
Tools January 1, 2025
This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).
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CRM Consulting Services RFP
Tools January 1, 2025
Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.
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CRM Vendor Evaluation Matrix
Tools January 1, 2025
We created the CRM Vendor Evaluation Matrix to help you compare potential CRM solutions.
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Event Management RFP Template
Tools January 1, 2025
A template to create a Request for Proposal (RFP) for Event Management Services.
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Marketing Research Database Template
Tools January 1, 2025
Use this template to identify the top market research firms to assist you with your market research efforts.
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