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  • Seven Tips for Giving Agencies Feedback

    Training Takeaways   January 2, 2025  

    Advertising legend Jane Maas shared seven tips for providing agencies with feedback on their work.

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  • 10 Tips for Great Creative Briefs

    Training Takeaways   January 2, 2025  

    Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.

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  • Eight Elements of a Successful Agency Brief

    Training Takeaways   January 2, 2025  

    Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.

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  • Agency Search and Selection: Tools, Templates, and Best Practices

    ASK Answers   January 2, 2025  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • How to Write Successful Creative Briefs

    ASK Answers   January 2, 2025  

    What makes for a great creative brief, and how do I write one?

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  • Public Relations Plan Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.

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  • Agency Management Playbook

    Playbooks   January 1, 2025  

    Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management, and evaluation.

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  • Ad Agency Agreement Template

    Tools   January 1, 2025  

    A template for documenting the terms and conditions of your agreement with an ad agency.

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  • Ad Agency RFI Template

    Tools   January 1, 2025  

    A template to quickly develop Request for Information (RFI) for Ad Agency Selection.

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  • Agency Performance Review

    Tools   January 1, 2025  

    Use this performance review to evaluate the efforts of the agencies you work with closely.

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  • Advertising Agency RFP Template

    Tools   January 1, 2025  

    You need to create a tool for selecting ad agencies regarding specific projects designed by your company.

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  • Agency Selection Tool

    Tools   January 1, 2025  

    You need to learn more about potential advertising agencies before interviewing them.

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  • Consultant Evaluation Matrix

    Tools   January 1, 2025  

    We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

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  • Content Quality Checklist

    Tools   January 1, 2025  

    A checklist template to ensure that you are consistently publishing high quality content.

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  • Creative Brief Template

    Tools   January 1, 2025  

    A template to communicate with your agency the strategic direction for creative development.

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  • Creative Strategy Survey Tool

    Tools   January 1, 2025  

    This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).

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  • CRM Consulting Services RFP

    Tools   January 1, 2025  

    Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.

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  • CRM Vendor Evaluation Matrix

    Tools   January 1, 2025  

    We created the CRM Vendor Evaluation Matrix to help you compare potential CRM solutions.

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  • Event Management RFP Template

    Tools   January 1, 2025  

    A template to create a Request for Proposal (RFP) for Event Management Services.

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  • Marketing Research Database Template

    Tools   January 1, 2025  

    Use this template to identify the top market research firms to assist you with your market research efforts.

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