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Search returned: 261 document(s).
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Adobe and Demandlab: The Keys to Managing Campaign Operations at the Enterprise Scale
Event Recaps December 10, 2024A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.
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A First Look at Generation Alpha: Building Foundations for Lasting Relationships
Event Recaps December 3, 2024During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.
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Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers
Event Recaps December 3, 2024In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.
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Mastering the Marketing Brief: A Practical Guide to Campaign Development
Event Recaps November 7, 2024A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
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How One Word Can Improve a Brand
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
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Defining the Future of Marketing with AI
Event Recaps October 24, 2024During a session held at the ANA’s 2024 Masters of Marketing Conference, audience members learned the steps they can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond, from Google's Sarah Kennedy.
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Building Blocks of Responsible AI
Event Recaps October 24, 2024During a session at the 2024 ANA Masters of Marketing Conference, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Event Recaps October 24, 2024Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.
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Building a Customer-Centric Organization
Event Recaps October 23, 2024AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Finding Inspiration for Growth in the Everyday
Event Recaps October 23, 2024Procter & Gamble shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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Achieving Equity in Influencer Marketing
Event Recaps October 15, 2024The Influencer Pay Equity Guide is a collaborative initiative by the ANA, 4A's, and PR Council designed to address the significant compensation disparities and challenges faced by BIPOC and marginalized creators in the influencer marketing industry.
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Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
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American Express Shares Insights on Creating a High-Performing Content Management Team
Event Recaps October 10, 2024During a session at ANA’s 6th Annual Data and Direct Marketing Conference, Kiley M. Rickert, director of the content management group at American Express, shared insights on the roles and responsibilities needed to create a successful content management team.
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Making the Most of Social Media Talent: Creators and Celebrities
Event Recaps September 26, 2024During a session at a September 2024 ANA Members-Only Conference, Motorola and its agency partner Open Influence discussed the different types of value afforded by creators and celebrities on social media and how to best harness the advantages of each.
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AI-Powered Email Creative: Revolutionizing Digital Marketing
Event Recaps September 25, 2024Matt Caldwell from Denada explored the transformative impact of AI on email marketing creative, showcasing innovative tools and presenting a case study on how AI enhances creative workflows and boosts productivity in email campaigns.
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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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How Walmart Is Transforming Its Marketing Efforts to Win with Today’s New Mainstream
Event Recaps September 17, 2024During a September 2024 Multicultural Marketing and Diversity Committee meeting, VP of brand marketing at Walmart Casey Schlaybaugh shared how the company connected with new mainstream customers through a focus on its customers’ cultures.
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Customer Strategy in the Age of AI
Event Recaps September 4, 2024During a session at a September 2024 ANA 1-Day conference, David Edelman, former CMO at Aetna, identified five ways in which AI can unlock growth by enriching personalization.
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Engaging with Value and Delivering More of It
Event Recaps August 14, 2024Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.
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