Society and Sustainability

Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.

Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.

The ANA’s Approach

We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Eliminate fraudulent traffic, combat malware, and promote brand safety.

Promote the adoption of sustainable efforts as an industry.

Address the systemic inequalities that exist in advertising, marketing, and the media supply chain.

Training Takeaways

Five Tips for Multicultural Marketing

22 hours ago

Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”

Leading Edge

Responsible Marketing: Getting It Wrong the Right Way

by Lola Bakare, 22 hours ago

For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.

Quick Wins

Brand Safety/Online Hate Quick Win Package

1 day ago

ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

Industry Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

May 6th

2025 Nonprofit Growth Summit and Hill Day (In-Person Only)
Washington, DC

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Webinars

February 26th

Turn Representation into Revenue: Unlock a $31.5 Trillion Opportunity with SeeHer Membership
30 minutes

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.