Brand Safety and Ad Fraud
Today's technological underpinnings are vulnerable to subversive elements that can undermine brand safety and expose opportunities for the theft of a brand's precious media investments.
The ANA has partnered with a global coalition of platforms, marketers, and agencies to eliminate fraudulent traffic, combat malware, fight ad-supported internet piracy, and promote brand safety through greater transparency.
The Challenge
The current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution, while brand-unsafe exposure, such as ads appearing on sites containing violent, extremist, and sexual content, can do profound damage and compromise the entire marketing ecosystem.
The ANA’s Response
Not only has the ANA commissioned multiple White Ops studies on ad fraud, we are also a founding stakeholder of the Brand Safety Institute and the Trustworthy Accountability Group, and play a key role in the Global Alliance for Responsible Media (GARM), designed to make brands safe through a global collaboration of platforms, marketers, and agencies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Leading Edge
Responsible Marketing: Getting It Wrong the Right Way
For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.
Quick Wins
Brand Safety/Online Hate Quick Win Package
ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
Tools
Online Hate Cheat Sheet
Use this cheat sheet to learn about online hate and what you can do about it at your company.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Unlock the Power of Influencer Marketing (Full Day)
- Unlock the Power of Influencer Marketing (Half Day)
- Unlock the Power of Influencer Marketing (Virtual Open Enrollment)
1-Day Conferences
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Webinars
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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Data & Direct Marketing Committee
- Government Relations Committee
- Legal Affairs Committee
- Digital & Social Committee