Search Marketing Knowledge Center

New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions

Behind the Campaign December 27, 2024

Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.

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Ethical Marketing: Building Trust with Consumers

POVs December 21, 2024

One thing about marketers is they’re also consumers themselves. In this POV from the ANA’s Center for Ethical Marketing, Senny Boone outlines some of the tools that she and her team have for reporting and responding to unethical marketing practices.

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Why Authenticity Is the Glue that Binds Purpose Activities

POVs December 20, 2024

The ANA’s purpose guru Ken Beaulieu explained why brand purpose must be anchored in authenticity and provided a few tips for how to do that.

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Chief AI Officer? That Might Be The CMO’s Job

Podcast Clips December 20, 2024

With AI poised to affect numerous customer touchpoints and experiences, Level Agency’s Matt Miller says it might behoove CMOs to take an outsized role in leading their organization’s AI initiatives, even possibly stepping into the Chief AI Officer role directly.

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How Quantum Computing Will Transform Marketing Forever

POVs December 19, 2024

Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.

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This Is How Marketers Should Approach Testing New Technologies and Tactics

Soundbites December 19, 2024

Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.

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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing

Soundbites December 18, 2024

MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.

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Three Ways to Ensure Consumers Actually Want to Watch Your Ads

POVs December 17, 2024

In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.

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How to Convince the C-Suite to Invest in Incrementality Testing

Soundbites December 17, 2024

Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.

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How to Convince Your C-Suite to Go Big on Marketing Risks

Soundbites December 16, 2024

Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.

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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?

Podcast Clips December 16, 2024

Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.

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Email Evolution 2024 Highlights and Key Takeaways for 2025

Webinar Rewinds December 12, 2024

This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.

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What Is the Action Plan for Ethical Data Use?

Podcast Clips December 11, 2024

With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.

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Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law

Webinar Rewinds December 10, 2024

This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.

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Virtual Diversity Fair: Meet Women-Owned Companies

Conference Session Videos December 3, 2024

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.

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Five Tips for Creating Compelling Stories with Data Visualization

POVs November 27, 2024

These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.

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Ignoring Branding Comes with a Perilous Cost

Podcast Clips November 21, 2024

Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.

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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025

Webinar Rewinds November 21, 2024

In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.

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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI

Webinar Rewinds November 20, 2024

In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.

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