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Search returned: 149 document(s).
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Responsible Marketing: Getting It Wrong the Right Way
Leading Edge January 2, 2025For many brands, corporate fragility is the Achilles’ heel that prevents them from admitting wrongdoing or accepting criticism, even at the expense of their own credibility and integrity. Instead of embracing feedback as an opportunity for growth, fragile organizations recoil from criticism, opting to deflect blame or bury their heads in the sand. This defensive posture stems from the misguided belief that admitting fault is a sign of weakness rather than brand strength.
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Online Hate Cheat Sheet
Tools January 1, 2025Use this cheat sheet to learn about online hate and what you can do about it at your company.
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Brand Safety/Online Hate Quick Win Package
Quick Wins January 1, 2025ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
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Ethical Marketing: Building Trust with Consumers
POVs December 21, 2024One thing about marketers is they’re also consumers themselves. In this POV from the ANA’s Center for Ethical Marketing, Senny Boone outlines some of the tools that she and her team have for reporting and responding to unethical marketing practices.
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Federal Trade Commission Bans 'Junk Fees'
Marketing News December 20, 2024First discussed in 2022, the FTC announced on Tuesday that it would prohibit unfair and deceptive pricing practices found on ticket-selling websites and the short-term hospitality business. The effort could save consumers up to 53 million hours per year otherwise spent hunting for the total price of tickets and lodging after junk fees.
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TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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Bots and Fake Traffic Can Wreak Havoc on Holiday E-Commerce: Here’s What to Do
Leading Edge December 11, 2024With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic.
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Federal Appeals Court Upholds U.S. Ban on TikTok
Marketing News December 9, 2024A federal appeals court has upheld the U.S. ban on TikTok, the video-soaked app that has more than 170 million users in the U.S. and more than 1 billion users worldwide. TikTok plans to appeal to the Supreme Court.
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How MFA and AI-Generated Content Are Reshaping Brand Safety
Leading Edge November 19, 2024The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.
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The Real Cost of Playing It Safe: Why Brands Need to Support Quality Journalism
Leading Edge November 12, 2024I get it. We’ve all felt the impulse to turn off the news and disengage from its bad vibes. The divisiveness, the constant stream of conflict — it’s exhausting, and it’s no wonder so many people choose to tune it out — I share the same impulse.
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Loyalty Marketing: The Good, the Bad, and the Ugly
Research Reports October 30, 2024Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
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As U.S. Display Advertising Takes a Turn Towards Quality, Good Things Happen
Leading Edge October 14, 2024As a Norwegian who grew up in the U.S. and now goes back and forth between the two countries, it is fascinating to see differences in U.S. versus European advertising. European advertisers contend with small populations that speak different languages, the GDPR, greenwashing laws and a generally slower to emerge CTV landscape. The U.S. on the other hand is a huge wide-open landscape, with opportunities to reach highly scaled audiences, use data targeting, create innovative tech, and generally go further faster.
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Marketing News Quiz for October 12, 2024
Marketing News Quiz October 12, 2024In this week's marketing news quiz: thirteen states and D.C. sue TikTok, a media company teams up with OpenAI, an update to the Mountain Dew logo, and more.
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The Growing Divide Between Brands and the Internet
Leading Edge September 30, 2024Because it is very unlikely that the internet is going to become a more hospitable place, brands need to take proactive measures to diversify their media investments to create compelling customer experiences while prioritizing brand safety and compliance.
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How Marketers Navigate the Legislative Terrain
Champions of Growth Podcast September 25, 2024Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.
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Google's Day of Reckoning Won't Fix Ad Tech's Future
Leading Edge September 23, 2024As we enter week three of the DOJ’s antitrust trial against Google’s ad tech practices, I’m hopeful that this is the turning point our industry has been waiting for. Because, like many of you, I’ve had a front-row seat to Google's rise to dominance over the last couple of decades. And it hasn’t been pretty.
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The Persistent Illusion of Brand Safety in Digital Advertising
Leading Edge September 20, 2024It’s becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we’ve entered a backlash era against the concept as a whole. Whether it’s the collective shoulder shrug in response to Adalytics’ latest report, or the successful shutdown of GARM, it’s evident our current brand safety approach isn’t working.
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Marketing News Quiz for September 7, 2024
Marketing News Quiz September 7, 2024In this week's marketing news quiz: A social media platform putting protections in place ahead of the U.S. presidential election, the most bipartisan brand in the U.S., the resurgence of a classic beauty brand jingle, and more.
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The Authentic Internet: Empowering Users and Advertisers Alike
Leading Edge September 4, 2024Content doesn't need to come from a famous media brand like PBS, the BBC, or The Weather Channel to be valued. Sites owned by creators who produce consistent, high-quality content are also highly trusted by consumers because of their human connection.
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