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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2025ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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A Taxonomy of Social Media Users
Training Takeaways January 2, 2025Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2025ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Seven Steps Toward Understanding Your Target Audience
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki identifies seven angles from which to look at one’s target audiences to achieve a complete understanding of them.
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The Six Cs of Integrated Marketing
Training Takeaways January 2, 2025Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.
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Best Practices for Marketing on Facebook, Instagram, and TikTok
Training Takeaways January 2, 2025Learn some of the key approaches for leveraging each of these social media platforms.
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Defining Your Marketing Promise in Three Steps
Training Takeaways January 2, 2025Articulate your marketing promise with a simple three-step process.
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Five Elements of an Effective Brand Purpose
Training Takeaways January 2, 2025When crafting your company’s purpose statement, checking five boxes can help ensure its effectiveness.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2025ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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The 4 Ps? Try the 4 Es to Excel at Integrated Marketing
Training Takeaways January 2, 2025Learn four principles critical to guiding your integrated marketing efforts.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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A Three-Step Process for Generating Innovative Business Ideas
Training Takeaways January 2, 2025If you’re trying to develop new ways of approaching a business problem, consider the “judo flip” method for generating fresh ideas.
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Five Tips for Brand Builders
Training Takeaways January 2, 2025The ANA offers five tips for building a brand and a brand experience drawn from its on-demand training course, “The Art and Science of Brand Building.”
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Customer Experience 101: How to Measure It
Training Takeaways January 2, 2025Learn the four interrelated approaches that need to be adopted to effectively measure customer experience to guide improvements.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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Four Tips for Finding Your Most Valuable Direct Mail Audience
Training Takeaways January 2, 2025To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
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Three Advantages of Direct Mail Retargeting Technology
Training Takeaways January 2, 2025Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
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