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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025
Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025
Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025
Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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Four Tips for Finding Your Most Valuable Direct Mail Audience
Training Takeaways January 2, 2025
To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
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Three Advantages of Direct Mail Retargeting Technology
Training Takeaways January 2, 2025
Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
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Aligning the Customer Journey to Goals: Lead Gen Versus Retention
Training Takeaways January 2, 2025
The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
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Content Marketing Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Event Marketing Plan Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.
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Marketing Strategy Plan Playbook
Playbooks January 1, 2025
Use this step-by-step planning playbook and set of 23 premium tools and templates to create a comprehensive strategic marketing plan.
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Mobile Marketing Plan Playbook
Playbooks January 1, 2025
Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.
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Social Media Marketing Plan Playbook
Playbooks January 1, 2025
Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.
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Webinar Program Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Online Community Plan Playbook
Playbooks January 1, 2025
Use this step-by-step playbook and set of premium tools and templates to help you develop and launch a successful online community.
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Advertising Plan Checklist
Tools January 1, 2025
Use this as a framework for building your annual advertising plan and budget.
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Blog Policy Template
Tools January 1, 2025
A policy to absolve your organization from litigation resulting from illegal or inappropriate content.
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Break Even Analysis
Tools January 1, 2025
A calculator to input cost & sales variables and determines break even point and profitability.
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Campaign Impression Calculator
Tools January 1, 2025
Use this tool to determine your cost per impression across various communications channels.
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Community Manager Job Description
Tools January 1, 2025
A template to quickly document the role and responsibilities for this position.
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Competitive PR and Advertising Analysis
Tools January 1, 2025
A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.
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Competitive Website Analysis Tool
Tools January 1, 2025
Use our tool to analyze your website and your top 2 competitors based on best practices.
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