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Search returned: 5306 document(s).
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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2025ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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A Taxonomy of Social Media Users
Training Takeaways January 2, 2025Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2025ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Seven Steps Toward Understanding Your Target Audience
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki identifies seven angles from which to look at one’s target audiences to achieve a complete understanding of them.
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The Six Cs of Integrated Marketing
Training Takeaways January 2, 2025Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.
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Best Practices for Marketing on Facebook, Instagram, and TikTok
Training Takeaways January 2, 2025Learn some of the key approaches for leveraging each of these social media platforms.
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Defining Your Marketing Promise in Three Steps
Training Takeaways January 2, 2025Articulate your marketing promise with a simple three-step process.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2025ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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The 4 Ps? Try the 4 Es to Excel at Integrated Marketing
Training Takeaways January 2, 2025Learn four principles critical to guiding your integrated marketing efforts.
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A Three-Step Process for Generating Innovative Business Ideas
Training Takeaways January 2, 2025If you’re trying to develop new ways of approaching a business problem, consider the “judo flip” method for generating fresh ideas.
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Five Tips for Brand Builders
Training Takeaways January 2, 2025The ANA offers five tips for building a brand and a brand experience drawn from its on-demand training course, “The Art and Science of Brand Building.”
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Customer Experience 101: How to Measure It
Training Takeaways January 2, 2025Learn the four interrelated approaches that need to be adopted to effectively measure customer experience to guide improvements.
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Content Marketing Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Lead Generation Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.
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Product Development Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy and plan.
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Product Marketing Plan Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 23 premium tools and templates to create a comprehensive product marketing plan.
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Webinar Program Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Account Scoring Template
Tools January 1, 2025An analysis tool to evaluate corporate accounts based on 6 key criteria.
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