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Search returned: 1738 document(s).
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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Market Research Playbook
Playbooks January 1, 2025Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report, and presentation.
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Account Scoring Template
Tools January 1, 2025An analysis tool to evaluate corporate accounts based on 6 key criteria.
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Buyer Persona Template
Tools January 1, 2025Use this template to create buyer personas for the key buyers that you intend to target.
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Buying Process Stage Template
Tools January 1, 2025A template to document "buying stages" for each of your buyer personas.
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Case Analysis Research Report
Tools January 1, 2025Use this template to record case details, observations, insights and interpretation of the analysis.
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Content Mapping Template
Tools January 1, 2025Use this template to create a visual representation of your content marketing plan.
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Content Monitoring Tool
Tools January 1, 2025Use this template to keep track of your competitors content marketing efforts.
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Customer Profile Template
Tools January 1, 2025Use this to create fictional personas for the key audiences you intend to target.
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Customer Satisfaction Survey
Tools January 1, 2025A survey template to help you benchmark current levels of satisfaction.
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Exploratory Research Plan
Tools January 1, 2025A template to help you create a plan for your upcoming exploratory research initiative.
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Facilitating Insightful Focus Groups
Tools January 1, 2025This guide provides practical advice for conducting insightful focus group sessions.
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Facilitator Evaluation Template
Tools January 1, 2025A tool to help you evaluate a focus group facilitator.
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Focus Group Facilitator Selection Tool
Tools January 1, 2025A tool to help you evaluate potential focus group facilitators (moderators).
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Focus Group Report Template
Tools January 1, 2025Use this tool to help you communicate the findings of a focus group.
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Hypothesis Testing Tool
Tools January 1, 2025This template will help you test a hypothesis as part of a market research effort.
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In-Depth Interview Guide
Tools January 1, 2025Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.
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Key Account Analysis
Tools January 1, 2025Use this to assess key accounts, forecast future sales, key success factors, and competitors.
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Key Account Reporting Tool
Tools January 1, 2025A template for providing a high-level status report for each of your key accounts.
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Market Research Analysis Template
Tools January 1, 2025Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.
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