Search Marketing Knowledge Center

Blog Policy Template

Tools January 1, 2025

A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

view

Non-Compete Agreement Template

Tools January 1, 2025

A template for a Non-Compete Agreement between parties who conduct business together.

view

Non-Disclosure Agreement Template

Tools January 1, 2025

Use this tool to protect yourself & your company when dealing with third-parties.

view

Privacy Policy Template

Tools January 1, 2025

A template to assist you with crafting a corporate privacy policy.

view

Website Governance Template

Tools January 1, 2025

Use this template to create a website governance document that will help you govern your corporate website.

view

Marketing Organizational Structure Toolkit

Playbooks January 1, 2025

This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.

view

Influencer FTC Disclosure Due Diligence Checklist

Tools January 1, 2025

Use this checklist protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines.

view

Governing Your Corporate Website

Tools January 1, 2025

This guide provides practical advice for building a comprehensive business strategy plan.

view

Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies

Pulse December 27, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

view

The Supreme Court Agrees to Hear Challenge to the TikTok Sale-or-Ban Law

Marketing News December 19, 2024

The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.

view

New Year’s Is Upon Us – Make Ethical Marketing Your Key Resolution

Ethics Issue Alerts December 17, 2024

As we look ahead to the New Year 2025, we all are making resolutions to do and be better – aspiring and planning is a wonderful way to refresh and invigorate your outlook. This is also a perfect time to add the ANA ethics tools to your resolutions. And it’s easy! Here are the ways you can champion ethics in 2025 for your own ethical approach and to advance our industry.

view

“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic

Leading Edge December 12, 2024

Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.

view

Editor Highlights: Gen AI, ABX, and SQL Conversions

Pulse December 12, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

view

Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law

Webinar Rewinds December 10, 2024

This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.

view

Australia Bans Social Media for People Under 16

Marketing News December 5, 2024

Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.

view

Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement

Pulse November 22, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

view

Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More

Webinar Rewinds November 20, 2024

In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.

view

California Enacts 18 New AI Laws — What Advertisers Need to Know

Webinar Rewinds November 19, 2024

Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.

view

On the Hill and in the States: Virtual Town Hall Series

Webinar Rewinds November 14, 2024

In this town hall session, speakers provided a post-election analysis with a focus on the outcomes and their impact on the nonprofit sector. With the election behind us, understanding the new political landscape and its implications is crucial for nonprofit leaders and stakeholders.

view