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Agency Search and Selection: Tools, Templates, and Best Practices
ASK Answers January 2, 2025ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”
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How to Write Successful Creative Briefs
ASK Answers January 2, 2025What makes for a great creative brief, and how do I write one?
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Pet Marketing
ASK Answers December 17, 2024How can marketers effectively use pets in ads, as well as connect with pet owners?
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AI & Search Marketing (SEO/SEM)
ASK Answers December 16, 2024How can AI effect search marketing?
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Market Research and Insights Trends and Best Practices
ASK Answers December 12, 2024How are marketers handling market research at their companies?
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CMO Trends and Best Practices
ASK Answers December 11, 2024What are CMOs current concerns, and how are they overseeing marketing at their companies?
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Heritage & Legacy Brands
ASK Answers December 5, 2024My brand has a long history in the market. How can I showcase this?
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Marketing to Rural Communities/Agricultural Marketing
ASK Answers December 5, 2024How can my brand reach rural populations, or those with agricultural focuses?
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Marketing Skills Assessments
ASK Answers November 21, 2024How can I assure myself and my marketing team are up-to-speed in our marketing skills?
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Loyalty Marketing
ASK Answers November 19, 2024How can I encourage loyalty within my customer base?
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DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
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Creativity & Creative Effectiveness
ASK Answers November 12, 2024How can a brand optimize its creative output, and what is its worth?
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Celebrating Brand Anniversaries
ASK Answers November 6, 2024How can a brand celebrate their anniversaries to create more buzz and awareness?
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Instagram Marketing
ASK Answers October 30, 2024ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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Brand Refreshes
ASK Answers October 29, 2024When is a good time to refresh my brand, and how do I go about doing it?
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Brand Investment
ASK Answers October 24, 2024How can I show my organization the value of investing in the brand?
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Humor in Advertising
ASK Answers October 23, 2024How can brands use humor to connect with consumers?
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Marketing to Baby Boomers and Older Adults
ASK Answers October 17, 2024How can my brand connect with baby boomers?
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Personas in Marketing
ASK Answers October 17, 2024How can my brand leverage personas for more effective, targeted marketing?
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Marketing Technology (MarTech): Trends and Best Practices
ASK Answers October 11, 2024How are marketers currently approaching marketing technology?
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