Speaker Profile

Tracy Smith
Associate Director Ascend Marketing

Tracy Smith brings over twenty years of expertise from her tenure at Fortune 100 technology companies. Throughout her career, she has led successful teams in marketing strategy, product development, marcomm, and campaign management. Tracy's experience encompasses marketing for telecom, data centers, cloud, and SaaS offerings. She excels at making technology accessible to customers.

Her achievements have been recognized with industry awards such as the ANA Email Marketer of the Year and the Hermes Platinum Award for Global Campaign Strategy. Tracy advocates for an exceptional customer experience as the foundation of a company's success. She was privileged to join the ANA Email Experience Council Advisory Board in 2024.

Outside of her professional pursuits, Tracy is an enthusiastic traveler with a passion for museums, historical tours, and exploring local cuisines. She also enjoys adventure activities like riding rollercoasters and freediving.