John von Brachel is a VP and head of the Content Lab at Novartis.
Previously, Mr. von Brachel was the SVP of content marketing for Bank of America, overseeing enterprise-wide content strategy, the integration of content programs across the company, and the tracking and measurement of content marketing success. He was also a group managing editor at Time Inc., worked on Individual Investor magazine, and served as the foreign correspondent for Faulkner & Gray.
Mr. von Brachel earned his B.A. in poetry at Virginia Commonwealth University and is a graduate of New York University’s Master’s in Science Program in Publishing.