- Gayle Smilanich
- Director, KNA Media Operations / WK Kellogg Co
As the Senior Director of WK Kellogg Co’s Advanced Marketing Capabilities organization, Gayle leads the Marketing Technology Transformation, Consumer Data Strategy and Media Strategy & Partnerships to maximize growth for Kellogg’s iconic, North American cereal brands, such as Frosted Flakes, Special K, Froot Loops, Raisin Bran & Kashi. Throughout her Kellogg career, Gayle has served in multiple functions, both globally and regionally, focused on building and operationalizing marketing capabilities across media, data and consumer experience.
Prior to Kellogg, Gayle’s career had been focused on the agency side, with W.B. Doner and Starcom Worldwide in Detroit, serving in strategic media planning and activation roles across Retail, Automotive, Entertainment, and Technology Service industries.
Outside of work, Gayle is an avid hockey mom, cheering on her son & daughter, while also supporting her husband, who own’s a pizzeria and loft apartments in downtown Kalamazoo, MI.