- Shenan Reed
- Global Chief Media Officer / General Motors
As GM’s global chief media officer, Shenan is responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
She joined GM in January 2024 from L’Oréal, where she was Senior Vice President and Head of Media and responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
Shenan has over 20 years of experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader who regularly presents at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, Ad Age, MediaPost, Huffington Post, AdWeek, and Women’s Wear Daily. Her deep understanding of advertising, media, and analytics has mandated her inclusion on several advisory boards including Pinterest, the ANA Media Council, the ANA Board, MMA, IAB, VOX, SeeHer, and others.
She previously led the GSK and Verizon Power of One solutions for Publicis and led the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion, and retail clients. Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance, and The Economist.
A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree and was selected by AWNY as a Changing the Game Winner in 2016 and a Working Mother of the Year Honoree in 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.