- Lana Rainier
- NA Media Analytics & Insights Senior Director/ Proctor & Gamble
Lana Rainier leads North America Media Analytics & Insights at Procter & Gamble with responsibility for regional media analytics capability innovation, audience data strategy, and retail media data partnerships. Over the past decade, Lana has transformed the Procter & Gamble media ecosystem through the development of innovative media analytics, data and technology to enable applied insights. Lana has been previously recognized by Business Insider Rising Star in 2020 for her work on cross-media. Beyond media, Lana is responsible for brand building capability to enable best practices, training, and community across Brand Marketing, Analytics & Insights, Communications, and Design functions. Prior to Lana’s current role in media and brand building, she worked across the North America Feminine Care category on consumer insights and analytics for product innovation, marketing campaigns, and packaging design. Lana’s passion for brand building and consumer insights can be credited back to her time at Ohio State University where she earned degrees in Marketing and Psychology.