Joe Prota is the director of brand marketing for IBM, where he works to educate the market on who IBM is and what IBM does.
Previously at IBM, Mr. Prota helped redefine the social media strategy, built the social data and influencer practice, and established the governance process. Before joining the company, he spent nearly two decades working for leading ad agencies.
Mr. Prota graduated from Quinnipiac University with a degree in marketing.