- Mario Mijares
- VP, Insights, Loyalty, Marketing and Monetization Platforms / 7-Eleven, Inc.
Mario Mijares is VP, Insights, Loyalty, Marketing and Monetization Platforms at 7-Eleven, Inc. In this role, he leads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing and monetization platforms. Mario joined 7-Eleven in 2020 with more than 20 years of experience in retail and retail-consulting with top brands across the USA, UK, France, Canada, Mexico, and Australia. As such, he is a keen student of marketing practices around the world. Over the last two years, his team has created several key 7-Eleven products, including C-Shopper, The Brainfreeze Collective and Gulp Media to help CPGs better understand and market to the immediate-consumption consumer.