As the Director of Generative AI Excellence at Superside, Phil Maggs is focused on advancing the company’s generative AI capabilities. He has played a key role in building and developing AI product and service offerings, leading over 1,000 projects to date. Phil is now focused on growing these solutions and driving further innovation in the space. With two decades of experience, Phil has worked for and with major brands such as Meta, Netflix, Google, IBM, and Rolls Royce.