- Laura Forcetti
- Director, Marketing Services Asia Pacific, and Global Sourcing / World Federation of Advertisers
Laura joined the World Federation of Advertisers (WFA) in 2017. Reporting into CEO Stephan Loerke and part of the management team, she leads WFA's marketing hub for Asia Pacific as well as WFA's Global Sourcing Forum, a community of over 2,000 global and regional marketing procurement leaders. Her role focuses on providing tangible value for WFA members, through the delivery of global and regional research, thought leadership and advisory services as it relates to better, more effective, and sustainable marketing. Prior to WFA, Laura was with Nestlé and Coca-Cola, mostly managing commercial relationships with creative and insights agencies. French native, mum of two, she is a self-starter who loves connecting people from around the world.