Wendy Fitch is a dynamic leader known for blending creative innovation with strategic insight to transform brands and foster growth. As Vice President of Brand, Content, and Insights at H&R Block, she spearheads initiatives that elevate brand reputation and customer-centricity. A few of Wendy’s notable achievements during her time at H&R Block include launching the “It’s Better with Block” campaign featuring Max the Taxcot, which doubled site visits and boosted brand consideration by 30% and championing A Fair Shot, a program advancing equity in NIL deals for female athletes.