- Eddie Drake
- Industry Principal / Snowflake
With nearly twenty years of brand-side marketing, data and technology expertise, Eddie Drake is currently Industry Principal at Snowflake, as a leader within the firm’s Media and Advertising discipline. Formerly with Bank of America and Fidelity Investments, Eddie’s work has fostered transformation in the areas of personalization, measurement and the ethical use of information. Eddie is an advocate for change within our industry and currently serves as the chairperson of the ANA’s MarTech committee and within the MarTech leadership council. The native Bostonian is a passionate supporter of the global fight against cancer and a nine time participant in the Pan-Mass Challenge.