Lydia Daly is the head of audience impact and intelligence for Paramount, where she leads a consolidated group of strategists and researchers that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency, and culture.
Ms. Daly has a B.S. in international marketing from Dublin City University and has continuously pursued ongoing learning and development through executive education programs at King's College London, MIT, Yale, and Harvard business schools.