Kalli Chapman serves as Vice President, Head of Paid Media and Content Strategy at Prudential Financial, where she spearheads transformative media strategies that integrate in-house innovation with agency partnerships to drive maximum value. With extensive experience in media agency and brand-side leadership, Kalli is a recognized expert in crafting hybrid media models that adapt to the rapidly evolving digital landscape. Her cross-channel expertise spans multiple verticals, allowing her to deliver data-driven media, content, and analytics solutions tailored to diverse, short, and long-term business objectives. A proven leader and strategist, Kalli excels at aligning media and content initiatives with brand and business goals to produce measurable impact. She lives in Essex County, NJ with her husband and their three energetic daughters.