- Jenny Burke
- Director, Global Video Strategy & GTM / Amazon Ads
Jenny Burke is the director of Global Video Strategy and GTM at Amazon Ads. In this role, Jenny has oversight of Amazon’s holistic video advertising strategy and go-to-market, including the growing portfolio of streaming TV and digital media offerings across Prime Video, Amazon Freevee, Twitch, and third-party publishers. Jenny and her team partner across sales, product, and publisher teams to bring the best solutions to market for our customers. Prior to joining Amazon in January 2024, Jenny spent 20+ years building the digital video advertising business, including the launch of Peacock, at NBCUniversal. She was named to Adweek’s “Young Influentials” in 2020, and Cablefax’s “Most Powerful Women” in 2022. She earned a B.A. from the University of Notre Dame and an MBA from Columbia Business School. Jenny lives in East Hampton, New York, with her husband and family.