Sandra Alfaro joined GUT in September 2023 as their first CEO for the U.S. She is based in Miami at GUT’s network headquarters, and also oversees their LA and New York offices. For the past 30 years, Sandra has partnered with clients to help drive transformational growth by harnessing the power and influence of diverse consumers. She has a keen ability to understand her clients’ businesses, and leverage that knowledge to inspire effective integrated communications that catapult brands into culture. She has led award-winning integrated campaigns in every major category, including retail, consumer goods, technology, pharma, automotive, healthcare, apparel, beer/spirits, and more. Passionate about people, leadership, creativity and culture, Sandra has a superior ability to build and nurture best-in-class teams of high performers who excel at delivering integrated brand solutions.
Sandra holds an MBA in Marketing and Management from NYU’s Stern School of Business and a BSBA in International Business from The American University. She is an active speaker on various topics including Leadership, Agency Culture, and Growth. She has been a guest lecturer at Northwestern and NYU. In 2019, Sandra earned her Professional Coaching Certification and founded Power & Grace, a boutique consultancy offering Life and Business Coaching, Corporate Training, and Public Speaking.