Matthew Schwartz

Generation Beta, consisting of children of younger millennials and older gen Zers, will be the first generation in which technology tailors their learning, shopping, and social interactions.

Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.

"Dunk the Halls," an alternate, digitized presentation of the Christmas Day game between the San Antonio Spurs and the New York Knicks featuring iconic Disney characters, is the latest major sports telecast this year to offer a different version of the same game.

A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.

Pepsi is angling to rewrite holiday tradition with a new social media campaign showing that Santa Claus has switched his allegiance from Coca-Cola Zero Sugar to Pepsi Zero Sugar.

The projections for record ad spending in 2024 come as consumer spending holds steady, up 3.7 percent in Q3, the most since early 2023, according to the U.S. Department of Commerce. The wildcard is whether President-elect Donald Trump's plan to impose tariffs on Canada, China, and Mexico will temper such spending.

Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.

A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.

The merger of the world's third- and fourth-largest ad companies surpasses WPP as the dominant player in the advertising field. The deal, which combines several marquee ad agencies, creative services firms, and online marketing companies, is expected to close in the second half of 2025.

A federal appeals court has upheld the U.S. ban on TikTok, the video-soaked app that has more than 170 million users in the U.S. and more than 1 billion users worldwide. TikTok plans to appeal to the Supreme Court.

Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.