Kristopher Lazzaretti
Kristopher Lazzaretti is president of data solutions at Deluxe, a full-service data, analytics, and marketing provider, serving the largest financial institutions, leading retailers, global telcos, and top technology and smart-home brands. You can email Kristopher at klazzaretti@FMCG.com.
Recent content by this author:
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How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
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