James Rooke
James Rooke is the president of Comcast Advertising, the advertising division of Comcast that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players. In this role, James oversees the operation of the company, which includes Effectv, FreeWheel, and AudienceXpress. You can connect with James on LinkedIn.
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What Does 'Good' Look Like in the Modern TV Landscape?
Partner Content December 12, 2024Advertisers have known for years now that good creative is not enough; it is critical to have a holistic approach to advertising that balances good data, media, and technology. But what does "good" look like in a complex and ever-changing advertising landscape?
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