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  • Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

     Webinar Rewinds   September 25, 2024  

    While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.

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  • Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans

     Webinar Rewinds   July 25, 2024  

    The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.

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  • Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media

     Webinar Rewinds   July 26, 2023  

    New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.

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  • Making the Most of Addressability

     Webinar Rewinds   July 12, 2023  

    In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.

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  • Identity 2023: How We Got Here and Where We’re Going with The Trade Desk

     Webinar Rewinds   May 11, 2023  

    As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.

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  • Addressable Enters the Mainstream

     Webinar Rewinds   November 17, 2022  

    The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.

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  • Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change

     Webinar Rewinds   November 2, 2022  

    In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.

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  • The Outlook for Identity in the Advanced TV Ecosystem

     Webinar Rewinds   June 29, 2022  

    In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.

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  • Targeting Doesn’t Work...Except When it Does

     Webinar Rewinds   April 28, 2022  

    In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.

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  • Partnership for Responsible Addressable Media: Community Update

     Webinar Rewinds   August 6, 2021  

    In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

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