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Media Planning and Buying Agency RFP Template
Tools January 1, 2025You need to create an RFP for selecting a media planning and buying agency regarding specific projects for your organization.
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Ad Spending to Exceed $1 Trillion in 2024
Marketing News December 18, 2024The projections for record ad spending in 2024 come as consumer spending holds steady, up 3.7 percent in Q3, the most since early 2023, according to the U.S. Department of Commerce. The wildcard is whether President-elect Donald Trump's plan to impose tariffs on Canada, China, and Mexico will temper such spending.
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Programmatic Transparency Benchmark: December 2024 Findings Update
Research Reports December 12, 2024The ANA announced findings from its 2024 Programmatic Transparency Benchmark Study, which provides a unified measurement framework to the programmatic advertising industry. The study finds 7.9pp improvement of ad spend efficiency, but less than half of spend reaches consumers.
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Cookie Instability and the Need for Durable, Interoperable IDs
Knowledge Partners November 19, 2024Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Pulse October 30, 2024The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
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Retail Media Networks: Optimism Tempered with Caution
Webinar Rewinds October 30, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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The Pitfalls of Performance Obsession in CTV Advertising
Partner Content October 17, 2024By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.
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Virtual Diversity Fair: LGBTQ+ Owned Companies
Event Recaps October 7, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted LGBTQ+ Owned companies that shared overviews of their companies.
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In-Housing Media While Keeping a Strategic Relationship with Your Media Agency
Event Recaps October 1, 2024At an October 2024 ANA In-House Agency Day, Georgia-Pacific described how it developed a hybrid in-house media model, as well as its benefits and challenges.
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This Jewelry Company Bartered Its Own Wares in Exchange for Media
Smarties Awards September 30, 2024With the help of agency partner Havas Media, Mabina Spa offloaded products from a defunct brand to finance a media plan.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Research Reports September 26, 2024The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.
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Revolutionizing Digital Media Audits: Driving Growth Through Enhanced Effectiveness
Event Recaps September 18, 2024Evan Kory from Audible and Tom Denford from ID Comms discussed the evolution of media auditing in the programmatic era, highlighting the need for a new approach to drive digital transformation and leverage media as a growth catalyst.
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Marketing News Quiz for August 31, 2024
Marketing News Quiz August 31, 2024In this week's marketing news quiz: A collaboration between Nike and the Museum of Modern Art, Amazon's latest podcast deal worth more than $100 million, a doll-themed flip phone, and more.
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List of LGBTQ+ Media Outlets
Pulse August 30, 2024Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.
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The Next Generation of Retail Media Networks Is Emerging
Trends and Technology August 28, 2024The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?
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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?
Leading Edge August 20, 2024The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
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Chat with Chemistry Cultural and the National Football League (NFL)
Event Recaps August 15, 2024As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Conference Session Videos August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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Will Spending Media Networks Be the Next Big Thing?
Leading Edge August 6, 2024About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, “In the future, we’re not going to be a banking company. We’re going to be a data company.”
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