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Sustainability Report Template
Tools January 1, 2025A comprehensive template for creating a sustainability report.
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Sustainability Assessment Template
Tools January 1, 2025A comprehensive assessment of your organization's current level of sustainability.
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Brands for Good: Four Brands’ Commitment to Sustainability
Pulse December 20, 2024Often when brands think about creating a positive impact on society, many first look toward sustainability issues like waste, pollution, and energy use. And while those are important, there are many other areas of society that need support and awareness, such as desertification, wildlife preservation, homelessness, and sea life environments.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Pulse October 30, 2024The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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These In-House Campaigns Showcase Messages of Inspiration
Pulse October 18, 2024Engaging consumers through empathy not only prioritizes a human-centric approach to advertising, but also fosters genuine connection and community through relatable and inspirational content. Focusing on positive emotions, and the ways all people can help create a better environment physically and emotionally for themselves and others, can help boost ad recall and brand loyalty. It’s common sense too: Everyone wants to feel good – and feel connected to others around them.
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Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
CMO Content October 3, 2024These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
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Cif’s Beautiful When Clean Project
Smarties Awards September 30, 2024In line with the Unilever Sustainable Living Plan, household cleaning product brand Cif established its brand purpose as "contributing to the well-being of people by beautifying living spaces with cleaning.”
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Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions
Smarties Awards September 30, 2024General Mills' Nature Valley brand created the ReTok Shop, a first-of-its-kind TikTok campaign that rewarded sustainable actions with free back-to-school products, reinvigorating the brand's image and driving sales during a crucial season.
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Aramco Uses Drones to Fight Desertification in Saudi Arabia
Smarties Awards September 30, 2024Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
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How Sunlight Floorcare Won Over Consumers with Sustainability, Celebrities, and Adorable Cartoon Sea Creatures
Smarties Awards September 30, 2024Sunlight Floorcare used adorable cartoon sea animals and celebrity partnerships to help consumers better understand why the “inconvenience” of its new handle-less one kilogram product bottle — which was made of 100 percent recycled plastics — was necessary to help protect sea life and the environment at large.
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How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
Smarties Awards September 30, 2024ClimatePartner introduced GreenGRP to help brands offset the CO2 emissions generated from their advertising campaigns.
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Aquafina Leaned Into Digital Culture to Promote Recycling in Vietnam
Smarties Awards September 30, 2024Aquafina created a digital community and issued redeemable digital coins in exchange for recycling bottles to promote sustainability.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Research Reports September 26, 2024The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.
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Hard Drive Reuse: Best Practices for Production and Post
Event Recaps September 26, 2024During a September 2024 ANA Joint In-House Agency and Production Management Committee meeting, Jaclyn Paris, head of development at Cosmo Street, shared the best practices for sustainable hard drive use during production and post.
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Four Emerging Trends with a Potential for a Significant Impact on Marketers
Event Recaps September 24, 2024During a session at a September 2024 meeting of the ANA’s Marketing Futures Committee, Hudson MX, a media management and measurement platform, shared predictions for four trends that it expects could reshape marketers’ approaches to their jobs.
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These B2B Campaigns Highlighted Sustainability and Sustainable Growth
Pulse September 10, 2024In a time when sustainability can feel like an empty buzzword, it’s important to highlight the real work brands are doing to make change in the space, regardless of industry. Climate change is top-of-mind for people, whether as consumers or producers; mitigating its negative consequences should therefore become an integral part of a company’s processes.
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