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Search returned: 116 document(s).
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Supreme Court Agrees to Hear Challenge to the TikTok Sale-or-Ban Law
Marketing News December 19, 2024The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.
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TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
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“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic
Leading Edge December 12, 2024Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations.
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Editor Highlights: Gen AI, ABX, and SQL Conversions
Pulse December 12, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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Getting the First-Party Data Engine Running: What Are Marketers Missing?
Leading Edge November 26, 2024First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value.
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Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement
Pulse November 22, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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A New Era in Identity: Why the Future Lies in a Unified Graph, Not a Single ID
Leading Edge November 7, 2024The rise of a multi-ID landscape, where various signals identify consumers, has introduced a new level of complexity for digital marketers. This might seem unprecedented for many, as a decentralized web of disparate identifiers replaces the simplicity of relying on cookies. Indeed, this shift brings challenges in maintaining a consistent view of the consumer across various platforms and devices.
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Consumers May Be More Willing to Trade Data for Free Content
Leading Edge October 21, 2024The last few years have seen rising industry concerns that greater consumer control over data sharing will result in reduced access for advertising purposes. But is that actually happening?
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The Evolution Toward Permissioned Data
Leading Edge October 16, 2024The advertising industry has been captivated by the notion of "signal deprecation" for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data.
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The Future of Digital Advertising: Flourishing with First Party Solutions
Leading Edge October 2, 2024What’s next when it comes to the use of third-party data? While there is still much uncertainty for the future of third-party cookies, long the backbone of online tracking and targeting, this update is forcing a radical rethinking of data strategies.
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The Growing Divide Between Brands and the Internet
Leading Edge September 30, 2024Because it is very unlikely that the internet is going to become a more hospitable place, brands need to take proactive measures to diversify their media investments to create compelling customer experiences while prioritizing brand safety and compliance.
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4 Marketing Experts on Building Trust
Pulse September 13, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Brands Maintain Ad Spending on TikTok Despite Potential Ban
Trends and Technology September 13, 2024Advertisers are keeping close tabs on the TikTok saga, which will culminate by April 2025 when the Chinese-owned app must divest to a new owner or face a ban in the U.S. Despite the uncertainty, ad spending has continued (mostly) unabated, with a wide range of brands and nonprofits using the app to spark engagement and get into the conversation.
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The Future of Targeting and Segmentation
Leading Edge September 6, 2024My peers and I took a collective sigh of relief when Google decided not to deprecate third-party cookies. To have something that felt so definitive and final — our initial shock wasn’t around the decision itself. After four and a half years of indecision, we were all granted the apparent closure.
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Navigating the EU AI Act: A Guide for Marketers and Privacy Professionals
Leading Edge September 2, 2024The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.
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Editor Highlights: State Privacy Laws, Customer Acquisition, and Gen AI
Pulse August 29, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally
Ethics Issue Alerts August 26, 2024Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.
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