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Search returned: 1071 document(s).
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How SMB Firms Are Transforming SEO with AI
Money Slides December 10, 2024The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
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Adobe and Demandlab: The Keys to Managing Campaign Operations at the Enterprise Scale
Event Recaps December 10, 2024A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.
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How Marketing Operations Navigates a Merger
Event Recaps December 10, 2024A detailed case study of how Zurn Water Solutions and Elkay Manufacturing successfully merged their marketing operations teams, processes, and technology stacks to form Zurn Elkay Water Solutions, providing valuable insights for operations leaders managing similar organizational transitions.
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Elevating and Evolving Legacy IP: A Dead & Co. Case Study
Event Recaps November 20, 2024When Dead & Company set up shop at the Sphere for its Dead Forever Las Vegas residency, Hatch.im was tasked with envisioning and creating the Dead Forever Experience. Learn how they successfully explored and elevated the Dead & Co.’s unparalleled legacy.
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Flooding the Channel with Event Content
Event Recaps November 20, 2024AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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AI's Influence on Consumers' Brand Choices, by the Numbers
Money Slides November 19, 2024The Brandtech Group shares the results of a survey that reveal what proportion of consumers in different age groups have had their brand and product choices influenced by the answers generated through AI services like ChatGPT, Meta AI, and Google’s Gemini.
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P&G: The Keys to Unlocking Inclusive Growth
Event Recaps November 19, 2024Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Event Recaps November 18, 2024Speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Event Recaps November 18, 2024National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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Creative Excellence from Cannes LIONS
CMO Content November 15, 2024Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy.
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AI in Travel: Redefining Experiences and Recommendations
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of experts from the travel industry to reflect on the impact that AI is having and will have on their sector.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.
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Unlocking LGBTQ+ Loyalty: Strategies for Brands
Event Recaps November 14, 2024The LGBTQ+ market represents significant untapped potential, with 76 percent of consumers preferring brands that support their community and 79 percent willing to pay premium prices for LGBTQ+-supportive brands.
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Six Tips to Guide the Use of AI in Programmatic Media Buying
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of veterans from the worlds of media and marketing to reflect on what steps and precautions marketers must take to leverage AI in their programmatic media buying, which promises to make processes such as optimization far faster and more efficient.
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How Realtor.com Is Leveraging AI
Event Recaps November 14, 2024During a session held at a November 2024 ANA One-Day Conference, Realtor.com discussed some of the ways in which it has been leveraging artificial intelligence to showcase the capabilities of this emergent technology.
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Put Google AI to Work for Your Business
CMO Content October 31, 2024In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.
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Level Up the Planning Process with Marketing Operations at the Center
Event Recaps October 31, 2024In a world where many marketing departments merely reuse last year’s plan, marketing operations teams can bring a fresh perspective. From consistent templates to streamlined communications, data insights and clear governance strategies, marketing operations teams can uplift the entire organization.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
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Telling the Marketing Performance Story to Skeptics and Non-Marketers
Event Recaps October 30, 2024T. Rowe Price's Manu Agarwal talked about some best practices and went over a full-funnel measurement framework to illustrate the impact marketing has on the brand and business performance using first-party data, third-party data, and advanced analytics models.
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