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Search returned: 915 document(s).
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A Three-Step Process for Generating Innovative Business Ideas
Training Takeaways January 2, 2025If you’re trying to develop new ways of approaching a business problem, consider the “judo flip” method for generating fresh ideas.
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How to Write Successful Creative Briefs
ASK Answers January 2, 2025What makes for a great creative brief, and how do I write one?
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Creative Brief Template
Tools January 1, 2025A template to communicate with your agency the strategic direction for creative development.
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Creative Strategy Survey Tool
Tools January 1, 2025This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).
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Creative Director Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Graphic Use Policy
Tools January 1, 2025A policy template to document acceptable use for graphics in your organization.
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Marketing News Quiz for December 28, 2024
Marketing News Quiz December 28, 2024In this week's marketing news quiz: Oscar Mayer revs up the Wienermobile, Nike gets back to its roots, the NFL and Beyoncé have a moment, and more.
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New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions
Behind the Campaign December 27, 2024Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.
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Ad Agencies Have New Designs on Marketing
Trends and Technology December 23, 2024Ad agencies are starting to launch their own design practices, expanding the breadth of services they offer client-side marketers who have growing and unique demands.
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Study: Consumers Frustrated by AI-Generated Ads
Marketing News December 20, 2024A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.
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Pepsi's Santa Stirs Up Rivalry with Coca-Cola
Marketing News December 19, 2024Pepsi is angling to rewrite holiday tradition with a new social media campaign showing that Santa Claus has switched his allegiance from Coca-Cola Zero Sugar to Pepsi Zero Sugar.
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Harnessing the Power of Rituals
Knowledge Partners December 19, 2024MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.
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Engage to Earn Is Everything in Marketing
Leading Edge December 17, 2024The contemporary expression of the “Marketing is everything. And everything is marketing” mantra can be found in a high-growth but often underappreciated sector of marketing: Engage to Earn.
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Three Ways to Ensure Consumers Actually Want to Watch Your Ads
POVs December 17, 2024In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.
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Exclusive Ad Experiences Are Limiting Your Audience
Leading Edge December 16, 2024Truly creative ad formats live in the shadows, limited not by demand or interest but because they don’t scale. There are countless examples of remarkable ad experiences built by publishers or platforms that engage and captivate audiences with custom content or formats. But here’s the thing: Their reach is often limited — not because of a lack of interest — but because companies are trying to keep them as proprietary products.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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How Marketers Boost Engagement with Hispanic Consumers
Champions of Growth Podcast December 11, 2024Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy.
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Marketing News Quiz for December 7, 2024
Marketing News Quiz December 7, 2024In this week's marketing news quiz: The resurgence of a classic jingle from Oscar Mayer, Pantone's color of the year for 2025, Pizza Hut's implementation of an innovative restaurant design, and more.
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5 Questions to Separate AI Fact from Fiction in Media
Leading Edge November 18, 2024In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).
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Forging a Creative Legacy Means Embracing the New
Leading Edge November 15, 2024Wouldn’t you rather be the creative, who makes a lasting impact on the industry, the client, and maybe even the zeitgeist beyond advertising, whose work is remembered and referenced 20 years from now?
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