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Five Tips for Multicultural Marketing
Training Takeaways January 2, 2025Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”
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New Year Christens a New Generation
Marketing News January 2, 2025Generation Beta, consisting of children of younger millennials and older gen Zers, will be the first generation in which technology tailors their learning, shopping, and social interactions.
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions
Behind the Campaign December 27, 2024Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.
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Engaging Generation X
Trends and Technology December 20, 2024As brands engage gen X, they must navigate the generation's complex mix of financial concerns, multigenerational caregiving, and an unconventional approach to retirement.
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Supporting the LGBTQ+ Community Won't Damage Your Brand
Leading Edge December 19, 2024The results of the U.S. Presidential elections have caused a great deal of angst and fear among LGBTQ+ and other marginalized groups in society. And with good reason – FBI data shows that hate crimes rose by 20 percent during the last Trump administration.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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The Evolution of DEI: Why Inclusive Marketing Remains Essential
Pulse December 13, 2024In recent months, headlines have declared the "end of DEI" with some companies retreating from diversity, equity, and inclusion initiatives. However, this narrative misses a crucial point — DEI is not a fleeting trend but an evolving business imperative that continues to drive growth and innovation. At the Association of National Advertisers (ANA), we understand how inclusive marketing practices are becoming more integrated into core business strategies.
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California Introduces Legislation Requiring Social Media Warning Labels
Marketing News December 12, 2024A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.
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How Marketers Boost Engagement with Hispanic Consumers
Champions of Growth Podcast December 11, 2024Jose Villa, president of marketing agency Sensis, joins host Matthew Schwartz to discuss how marketers increase their appeal with the Hispanic market, the fastest growing contributor to the U.S. economy.
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Walmart Rolls Out App to Aid Blind Shoppers
Marketing News December 6, 2024Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.
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Australia Bans Social Media for People Under 16
Marketing News December 5, 2024Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.
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Virtual Diversity Fair: Meet Women-Owned Companies
Conference Session Videos December 3, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
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A First Look at Generation Alpha: Building Foundations for Lasting Relationships
Event Recaps December 3, 2024During a session at a December 2024 meeting of the ANA’s Marketing Futures Committee, integrated marketing agency Inspira shared background information on generation Alpha and gave advice for how to cultivate meaningful connections with this emerging age cohort.
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Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers
Event Recaps December 3, 2024In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.
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These Brands Show Support for Women and Take Steps Toward Change
Pulse November 21, 2024It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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Elevating and Evolving Legacy IP: A Dead & Co. Case Study
Event Recaps November 20, 2024When Dead & Company set up shop at the Sphere for its Dead Forever Las Vegas residency, Hatch.im was tasked with envisioning and creating the Dead Forever Experience. Learn how they successfully explored and elevated the Dead & Co.’s unparalleled legacy.
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Transforming LGBTQ+ Marketing into Growth
Event Recaps November 20, 2024During the ANA’s 2024 Multicultural Marketing and Diversity Conference, a panel of experts on LGBTQ+ issues, including a representative from GLAAD, shared data on the community and offered guidance for marketers looking to appeal to it and its allies.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Conference Highlights November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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