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Search returned: 1022 document(s).
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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Advocacy and Loyalty Technology Overview
Tools January 1, 2025Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Customer Engagement Map
Tools January 1, 2025Use our Customer Engagement Map to follow the buyer’s journey from problem identification to brand advocacy and which technologies work best at each stage of the journey.
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Customer Engagement Solutions Matrix
Tools January 1, 2025Use this matrix to obtain info about key Customer Engagement technology vendors.
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Gamification Technology Overview
Tools January 1, 2025Our Gamification Technology Overview highlights the Gamification technology space at a high-level.
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Gamification Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Gamification technology space.
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Online Communities Technology Overview
Tools January 1, 2025Our Online Communities Technology Overview highlights the Online Community technology space at a high-level.
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Demand Generation Solutions Matrix
Tools January 1, 2025Use this matrix to obtain info about key Demand Generation technology vendors.
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Interactive Marketing Apps Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Interactive Marketing Apps technology space.
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Online Advertising Technology Overview
Tools January 1, 2025Our Online Advertising Technology Overview highlights the Online Advertising technology space at a high-level.
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Online Event Marketing Technology Overview
Tools January 1, 2025Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.
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Predictive Analytics Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Predictive Marketing Analytics technology space.
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SEO Technology Overview
Tools January 1, 2025Our SEO Technology Overview highlights the Search Engine Optimization (SEO) technology space at a high-level.
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Marketing and Technology Alignment Tool
Tools January 1, 2025This self-assessment tool will help you understand how aligned your marketing and technology departments are.
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Marketing Technologist Skills Assessment
Tools January 1, 2025This self-assessment tool will help you understand your employees' marketing technology skill set.
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Marketing Data Management Plan How-To Guide
Tools January 1, 2025Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.
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Driving Value with Marketing Automation Best Practices Guide
Tools January 1, 2025Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.
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