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Search returned: 1131 document(s).
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The Four Cs of Effective Messaging in Content Marketing
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2025ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Content Marketing Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Webinar Program Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Content Mapping Template
Tools January 1, 2025Use this template to create a visual representation of your content marketing plan.
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Content Marketing Assessment
Tools January 1, 2025Use this tool to evaluate your organization.
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Content Marketing Assets Database
Tools January 1, 2025Use this template to manage & audit your content marketing assets.
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Content Marketing Contributors Database
Tools January 1, 2025Use this template to manage your content marketing contributors.
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Content Marketing Metrics Dashboard
Tools January 1, 2025Use this to define, track and report on your key content marketing program metrics and KPIs.
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Content Marketing Strategy Scorecard
Tools January 1, 2025Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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Content Monitoring Tool
Tools January 1, 2025Use this template to keep track of your competitors content marketing efforts.
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Nurturing Leads with Podcasts
Tools January 1, 2025This guide provides practical advice for launching a podcasting program.
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Video Marketing Plan Playbook
Playbooks January 1, 2025Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.
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How-To Guide: Developing Content Strategy from Journey Maps
Tools January 1, 2025Read this how-to guide to learn how to use journey maps to develop a better content strategy.
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Content Marketing Solution Study
Tools January 1, 2025Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.
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Content Marketing Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.
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Blogging for Business Playbook
Playbooks January 1, 2025Follow this simple, step-by-step playbook to create an effective blogging plan and produce engaging content to support your marketing goals.
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Blogging for Business Framework
Tools January 1, 2025Use this modern blogging framework to define the activities required to successfully create, plan, and execute a business blogging plan.
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Blog Platform Database
Tools January 1, 2025Use our Blog Platform Database tool to evaluate the different software platform options available, including both pros and cons, free or paid, for blogging in your organization.
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