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  • Facilitating Insightful Focus Groups

    Tools   January 1, 2025  

    This guide provides practical advice for conducting insightful focus group sessions.

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  • Product Roadmap Template

    Tools   January 1, 2025  

    A template to analyze market needs, trends, products, and technology required to produce new products.

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  • Email Marketing Benchmark Report

    Tools   January 1, 2025  

    In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

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  • Sales Experience Quality Benchmark Report

    Tools   January 1, 2025  

    In a July 2014 study sponsored by Showpad, Demand Metric explored the impact of "bad" sales interactions, or poor performing sales conversations, to understand how they affect sales opportunities and overall revenue.

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  • SEO Marketing Benchmark Report

    Tools   January 1, 2025  

    In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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  • Video Content Metrics Benchmark Report

    Tools   January 1, 2025  

    In an August 2014 study sponsored by Vidyard, Demand Metric conducted a survey to explore several aspects of video marketing and the emerging role of video marketing platform technology.

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  • Video Marketing Benchmark Report

    Tools   January 1, 2025  

    In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.

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  • Digital Marketing Best Practices Report

    Tools   January 1, 2025  

    Read this best practices report to learn how Digital Marketing has evolved and how to implement Digital Marketing functions within your company.

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  • Engage Targets with Market Research

    Tools   January 1, 2025  

    This guide provides practical advice for gaining insight from market research initiatives.

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  • Market Research Framework

    Tools   January 1, 2025  

    Use this market research framework to define the activities required to successfully create, plan, and execute a market research plan.

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  • Market Research Training Course

    Tools   January 1, 2025  

    This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.

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  • Product Feature Request Form

    Tools   January 1, 2025  

    A form that evaluates and helps to prioritize requests for new product features.

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  • Product Development Assessment

    Tools   January 1, 2025  

    Use this tool to assess your organization's product development processes and capabilities.

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  • Product Development Evaluation Matrix

    Tools   January 1, 2025  

    A matrix to assess new products that are proposed or currently in development.

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  • Product Development Metrics Dashboard

    Tools   January 1, 2025  

    Use this tool to define, track, and report on your key product development metrics.

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  • Product Development Process Diagram

    Tools   January 1, 2025  

    Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

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  • Product Success Drivers Quadrant

    Tools   January 1, 2025  

    A PowerPoint explaining success drivers: strategy, process definition, portfolio management, and skills.

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  • Go-To-Market Framework

    Tools   January 1, 2025  

    Use this modern go-to-market framework to define the activities required to successfully build market-driven products and services that customers will accept.

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  • Conducting Successful Product Launches

    Tools   January 1, 2025  

    Read this guide to learn how to conduct a successful product launch.

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  • Performing Exploratory Research

    Tools   January 1, 2025  

    Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

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