Search Marketing Knowledge Center

Marketing News Quiz for December 28, 2024

Marketing News Quiz December 28, 2024

In this week's marketing news quiz: Oscar Mayer revs up the Wienermobile, Nike gets back to its roots, the NFL and Beyoncé have a moment, and more.

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Beyoncé, Netflix, and NFL Hit High Note on Christmas Day

Marketing News December 27, 2024

The first Christmas Day coverage in a three-season deal between Netflix and the NFL hit record audience levels, with help from a halftime performance by Beyoncé.

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Sony and ESPN Join Forces for Alternate Presentation of an NBA Game On Christmas Day

Marketing News December 24, 2024

"Dunk the Halls," an alternate, digitized presentation of the Christmas Day game between the San Antonio Spurs and the New York Knicks featuring iconic Disney characters, is the latest major sports telecast this year to offer a different version of the same game.

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Marketing News Quiz for December 14, 2024

Marketing News Quiz December 14, 2024

In this week's marketing news quiz: A California bill looks to protect minors online, TikTok faces down the clock leading to its sale or ban in the U.S., Totino's Pizza Rolls announces a new first for the brand, and more.

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Totino's Pizza Rolls Readies for Its First Super Bowl Ad

Marketing News December 13, 2024

Totino's Pizza Rolls is planning to drop its first Super Bowl spot during the NFL's championship game next February. The effort follows a set of successful ads featuring comedian Pete Davidson during last season's NFL playoffs.

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What Does 'Good' Look Like in the Modern TV Landscape?

Partner Content December 12, 2024

Advertisers have known for years now that good creative is not enough; it is critical to have a holistic approach to advertising that balances good data, media, and technology. But what does "good" look like in a complex and ever-changing advertising landscape?

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Advertising Is Being Lost in Translation

Leading Edge December 5, 2024

On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. That’s exactly what’s happening in advertising today.

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Oscar Mayer Throws New Mustard On Its Classic 'My Bologna' Ad Campaign

Marketing News December 4, 2024

Oscar Mayer revived its classic "My Bologna Song" campaign amid rumors that Kraft Heinz is looking to sell the brand, which could command as much as $5 billion.

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A New Campaign from WWF Is Hard to Watch — That's the Point

Social Impact November 25, 2024

WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.

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Marketing News Quiz for November 16, 2024

Marketing News Quiz November 16, 2024

In this week's marketing news quiz: Black Friday ads from Walmart, a partnership between Barbie and a telecommunications company, Netflix hits a milestone, and more.

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How Brands Bolster Their Product Placement Strategy

Trends and Technology November 15, 2024

The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.

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2025 Sports Marketing Outlook

Partner Content November 7, 2024

As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.

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Broadcasters’ Share of Ad Voice, by the Numbers

Money Slides November 6, 2024

Comscore quantifies 20 of the largest broadcasters’ share of ad voice.

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How to Measure Ads More Effectively in a Streaming-First Marketplace

Knowledge Partners October 24, 2024

Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.

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Is Today’s TV and Video Measurement Upfront or Unreliable?

Knowledge Partners October 23, 2024

Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.

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Streaming and Live Sports, a Marriage Made in Advertiser Heaven

Partner Content October 22, 2024

The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.

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Loyalty Unlocked: QSR/Fast Casual Edition

Knowledge Partners October 22, 2024

Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.

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The Pitfalls of Performance Obsession in CTV Advertising

Partner Content October 17, 2024

By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.

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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study

Webinar Rewinds October 10, 2024

In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.

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Marketing News Quiz for October 5, 2024

Marketing News Quiz October 5, 2024

In this week's marketing news quiz: Updates to Microsoft Copilot, a new ad campaign from Levi's featuring a popular singer, a decades-old treasure hunt comes to an end, and more.

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