Libbie Hayward (she/her) is the Director of Direct Response at Memorial Sloan Kettering Cancer Center (MSK) where she leads a team of base-building fundraisers and oversees digital fundraising, direct mail, and the digital advertising for Cycle for Survival and Fred's Team, MSK's signature fundraising events. Previously, Libbie managed digital fundraising programs for over 10 years at the American Technion Society, the Central Park Conservancy, and The New York Public Library.