Elliot Lum

In recent months, headlines have declared the "end of DEI" with some companies retreating from diversity, equity, and inclusion initiatives. However, this narrative misses a crucial point — DEI is not a fleeting trend but an evolving business imperative that continues to drive growth and innovation. At the Association of National Advertisers (ANA), we understand how inclusive marketing practices are becoming more integrated into core business strategies.

I only started to embrace the emotional side of inclusion after the pandemic started. Intellectually, I understood what this word meant. I’ve written about the topic in multiple large scale studies that were published by the ANA Educational Foundation: The Diversity Disconnect: Charting Future Pathways to Inclusive Growth and My Voice Matters: Linking Inclusion to Business Growth.

The ANA Educational Foundation’s Elliot Lum shares a breakdown of the key disconnects in recruiting data and measurement talent, and outlines potential solutions.

The ANA Educational Foundation and McCann Worldgroup created the Best Jobs Ever campaign to help expand the perception of what marketing and advertising is and to create an immediate talent pipeline into the industry by posting actual jobs. Here’s why you should consider getting involved.

Marketers talk about wanting more diversity in the talent pool, but there’s more work to be done. Elliot Lum highlights the findings of a new study from the AEF.

Marketers need to approach recruitment with the same drive they have when it comes to their customers. Elliot Lum shares his thoughts.