Daryl Travis
Daryl Travis is the chairman of Brandtrust, a research and brand strategy consultancy rooted in the applied behavioral and social sciences. Brandtrust has helped some of the world’s leading brands change the way they think about their customers and their businesses through unlocking the power of human truth, identifying breakthrough opportunities to serve customers, grow their business and, in some cases, change the world.
Recent content by this author:
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Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
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System 1 Thinking: Why It Matters for Your Brand Strategy
Knowledge Partners October 11, 2024Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
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